![]() Highlight what’s new, note changes to business hours, offerings, or seasonal shifts, and link to blog content and social media. Newsletters: Newsletters give subscribers important updates about all the happenings around your business. Give readers background on your company, show off products, describe service offerings, and offer incentives or discounts to encourage new customers. ![]() ![]() Welcome emails: Welcome emails are a great way to introduce subscribers to your brand. From welcome emails to promotions and surveys to purchase confirmations, email can inform, inspire, and delight your audience. Grants increased control: Some marketing channels can limit your access to followers through algorithms, but email marketing gives you the advantage of having a list of consenting subscribers who aren’t tied to a social network and are excited to receive your content.Įnables audience segmentation: Using what you know and learn about your audience, you can target specific segments and groups in order to provide meaningful, relevant content subscribers want to see.Įmail is an excellent channel for your business to send many different types of messages. Provides brand awareness: Targeted email campaigns help to increase familiarity among subscribers and customers, strengthening brand recognition. Email is considered one of the most effective channels for marketing, ranking among the top three channels for 79 percent of marketers and delivering one of the highest returns on investment for any marketing strategy at $36 for every dollar spent.īuilds relationships and nurtures leads: By sending emails introducing your business to subscribers and providing valuable information to them, you can lead them to take desired actions like making a purchase or registering for an event Email marketing has many benefits – for instance, helping you grow your customer base and evolve your business.
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